An affiliate is constantly looking for new (and better) ways to make sales.
Instagram, for example, is undoubtedly one of them. But after all, how do you make money selling on Instagram as an affiliate?
To answer this question, we’ve created this article so you’ll be able to know how to sell as an affiliate on Instagram.
Instagram, it’s safe to say, has gained in popularity as an interesting place to start and drive sales. Something that, until a few years ago, did not exist in reality.
Despite the fact that this social networking site started quietly in 2010, it has since grown to become a significant sales channel.
According to a survey carried out by SEBRAE in partnership with the Getúlio Vargas Foundation (FGV), 51% of entrepreneurs use Instagram as a sales channel to market their products or services to potential customers.
However, we all know that when you are selling a physical product, things are much easier. Take, for example, clothing and accessories as an example.
When it comes to information products (digital products), this task becomes a little more difficult. In these situations, it is recommended that you generate leads first and then consider sales.
Find out now tips on how to sell as an affiliate on Instagram. Learn how to sell on Instagram with formula negócio online.
- Choose a Niche
One of the first things you should do is determine which niche market you want to operate in. How you will be able to select the audience you want to reach and the products you want to promote is critical to your success.
The selection of a market niche will determine all of your subsequent actions. Your entire body of content and communication will be based on this determination.
If you choose to specialize in the beauty industry, your communication will be delivered in a specific way. You will communicate in a different way if you choose the cooking niche, on the other hand.
Can’t work on more than one niche at the same time?
Yes it is possible, but you will need to create separate accounts for each niche as the products and audience will be different.
For those just starting out as affiliates, it’s best to stick to one or two niches. Over time, and as you gain more knowledge and experience, you will be able to investigate a variety of other options available on the market.
Trying to reach everyone will almost certainly not result in you not reaching anyone ineffectively.
- Convert your personal account into a professional account
Instagram allows any company to create a business profile for their products or services. To get valuable information about the performance of your posts on the network, we highly recommend that you use this feature.
With a business account, you will have access to additional features such as data analysis, metrics, reinforcement options and the ability to include links in your Stories.
To activate your business profile on Instagram, you must first navigate to your profile settings and select the option “switch to business profile”.
Integration of your Instagram profile with a Facebook fan page will be required to complete the transition. If you don’t already have a Facebook page, you can create one by visiting this page.
- Make use of your biography to increase your reach
Biography (or just bio) on Instagram is an important feature for a merchant account as it has a direct impact on sales.
When you create your profile, this feature serves as the “business card” for your company, as it is the first thing your audience will see when they open your page.
You can also use this feature to include your company name, an image, a brief description of your solution, and a link that serves as your Call To Action (CTA) or call to action.
Alternatively, you can use Linktree as mentioned earlier to place an external link in this location. Learn how to make a lot of conversions on Instagram with método turbo tráfego.
This section of the biography should be used to its full potential because it offers an excellent opportunity to attract your target audience while making it objectively clear what your company is and what your solution is.
- Always keep in mind your person
When it comes to managing your Instagram account, your persona should be your main focus.
Both when it comes to your biological settings and the posts, images and language used throughout your profile text, you should be careful.
For that, you will need to understand your person, which means you will need to understand and map out the characteristics of the ideal person who would buy your product or service.
It’s even worth developing a semi-fictitious character with appropriate characteristics for the target audience, in order to guide your communication in the most efficient way possible.
As the goal of any company is to solve a real problem, to alleviate the suffering of a consumer, it is critical that you are completely clear about who is being approached by what action on your Instagram page and what the person’s suffering is before taking any action on the page.
- Publish relevant content
The Instagram account has been created and you can start posting content to it right away.
However, you may be thinking to yourself, “What should I do now? What should I put on my new social media profile”?
So it’s time to consider the various content formats that are available on this social networking site. Keep in mind that Instagram is primarily a visual platform, and users who follow brands do so to look at products.
While photos and videos are the most popular types of content to share on Instagram, it’s also important to consider text and other relevant content that will help enrich your profile.
- Add affiliate links
You should make your affiliate links easily accessible on Instagram so your target audience can take advantage of them. This is how it should be done:
- Affiliate link in your biography (permanent)
The most obvious thing to do is direct people to your website by including a link in your profile description. This is particularly effective if you are constantly promoting the same brand, product, or link.
Followers should then be instructed to click on the link in your biography. If you are an exclusive affiliate of a brand, this is the best option for you.
- Affiliate link in your biography (semi-permanent)
Using the link in your bio will still work if you want to promote a different product with each post; however, you will need to update it to the latest affiliate URL each time you post a new post.
Even if someone stumbles across an old post that promotes a different product, they will be redirected to the most recent landing page you created for that product.
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