8 Best Digital Marketing Methods For eCommerce Growth

8 Best Digital Marketing Methods For eCommerce Growth

by Ragini Salampure

Digital Marketing has gained paramount importance in both B2B and B2C Marketing. This is because digital platforms are the place where people exist in large numbers. These platforms have conquered people’s lives to a greater extent as they spend longer time on social platforms every day. So, eventually, companies find these platforms as a vast market where they can potential leads. Having a presence on digital platforms has become a primary requirement for brands in the present scenario. This article will let you know the result-assuring digital marketing methods.    

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Email Marketing: 

Email Marketing is one of the effective means of marketing tactics. Many think that emails are outdated and discarded from their marketing plans. But, even today, people are opening new email accounts every day. Largest e-commerce platforms like Amazon and Alibaba let their customers know the major announcements through emails. Emails still have impressive open rates. The most crucial factor in email marketing is the subject lines. So, ensure that the subject lines are in an appealing manner. Only if the subject line provides value to a viewer will he take action and open it. So, if you choose to go with Email Marketing, focus on framing effective subject lines.    

Unlearn And Relearn About Your Audience:

While framing strategies, brands should not use pre-pandemic data. Because people’s lives have undergone dramatic change during the pandemic. Since people are having pay cuts and job losses, their purchasing power has dropped drastically. Moreover, many families have lost their sole breadwinners. So, a person who was at the bottom of your sales funnel may not be in the same spot now. So, start afresh by collecting data about your prospects again and frame accordingly. TweetPhoto is one of the services that help in collecting the data of the prospects in a shorter period. 

Focus on TikTok Duets:

TikTok Duets is one of the fascinating features of TikTok. People pause for a moment and watch if it’s a duet video. So, while doing brand promotions on TikTok, make use of this duet feature. Buying TikTok likes is also an effective tactic that aids you in generating sufficient traffic to your TikTok videos. 

Craft Stellar Ephemeral Content:

Ephemeral Content is one of the contents that is possessing a reasonable engagement rate on social platforms. For people who don’t know what ephemeral content is, it is the form of content that will exist only for a specific duration. The stories section of Facebook, Instagram, and Twitter are suitable examples of Ephemeral Content. These videos have good visibility since it catches the viewer’s attention quickly as it is present on the homepage of the social platforms. So, give importance to the stories section and upload engaging content on it frequently. 

Keep An Eye on Clubhouse:

The clubhouse is the recent application that has made the headlines recently. The platform which was launched this year was only limited to Apple users in the beginning. After making it available to android users, its user base witnessed a staggering rise. Currently, the application has nearly 2 million Android downloads. The platform has also given rise to a new term, ‘audio social media application.’ So, brands should focus on this application and should find ways to promote them. 

Brand Advocacy:

Brand Advocacy is one of the efficient tactics that will help a company to earn the trust of its prospects. This tactic will work best if you want people to trust your brand. Thus, it is an efficient tactic to build trust. Consumers we have today will give importance to the brands that are reliable. So, give preference to brand advocacy in your marketing tactics. Services like TweetPhoto will provide ideas to frame content that is relevant to brand advocacy. 

Get Quality Backlinks:    

E-commerce companies should look for possible ways to improve the domain authority (DA) of their website. Only then will the website get top rankings in the search engine. Getting backlinks from high-quality websites will aid in improving the DA of your e-commerce websites which in turn improves your visibility in the search results.    

Create Reels:

Doing brand promotions on Instagram Reels is an ideal measure to improve the brand reach. If your product is focused mainly on Generation Z or Millennials, it is necessary to use Reels. Because these age groups are more active on Reels. Hence, reaching these age groups will become less hard on reels. 

Wrapping Up:

Digital Marketing has become the most essential for any sort of company today. The landscape of the digital platforms also undergoes a transformation with time. So, it is necessary to stay updated on the day-to-day happenings in the digital marketing industry. 

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