A Guide on How to Grow Social Media Following

Are you trying to grow social media following? You clicked on this article, so odds are, the answer is yes.

And whether you want to grow on Instagram, TikTok, or any other platform, you need to put in the work.

Growing on social media requires a ton of work, so it is important for you to know how to use your time effectively and make your content count.

If you aren’t sure where exactly to start, we have the answers below.

How to Grow on Social Media

Followers, likes, engagements, views, etc. The science of social media is a lot more complex than people think.

Behind every colorful picture, cute dog, or dance routine, there is a massive deciding who gets what content pushed to their home screen, and every platform is different.

But there are three things that can help you grow regardless of what platform you’re on.

Post Often

This is probably the most obvious point, but it is essential in order to grow your Instagram and other social media platforms.

Every platform prioritizes creators and influencers who they know will regularly bring people to their site, so posting regularly will improve your chances of being highlighted.

It is also a numbers game. Some content works better than others, but if you don’t try to put out as many as possible, you limit your chances for success.


Create Shareable Content

If you want to get big, you have to play to your audience.

You might get lucky sharing things you love if they also interest others, but you need to find a way to make what you love relatable to most people.

How are you going to grow Instagram followers only by posting things that are super niche and relevant to you or a close group of friends?

People can’t interact if they don’t know what’s going on.


Paying for interactions and followers on social media is often looked at unfavorably, but hang on a second while we explain the real-life benefits that can come with it.

Many businesses wouldn’t think twice about paying for customer acquisition right? It’s a natural part of business.

You set a marketing budget because you know that often, you need to spend money to make money.

Well, on social media, it’s exactly the same. Starting out and growing organically is a long and slow process, like setting up a business with no marketing budget. But, if you invest a little to get the ball rolling and get your product or content out there, the rate of organic growth increases too.

Using services like SocialBoosting can make a huge difference and get your content in front of real users, which in turn boosts the exposure you get naturally. 

Grow Social Media Following

To grow social media following, you need to put in the work. Even if you choose to boost your pages, you still need to keep the content coming and create something that people will want to interact with.

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