Events are amazing. For some events, search can drive a fair number of ticket purchases or registrations. But those sales are not certain; it takes committed effort to make your event rank high. Events could sometimes be therapeutic for a few and it also brings people together so they can share in a live experience. Therefore, you must make it worthwhile for them.  

If you are a person who coordinates events, or you do marketing for a company who organizes events, then you really need to know how you can reach your audience and get as much visibility in Google search. 

Here are some few tips to get you going on how to rank your events and sell more tickets.


Search engine optimization (SEO) is the process of improving the visibility of your website by optimizing the web pages and its content to be easily accessible by users browsing the internet for information. 

The importance of SEO is to increase visibility and rankings of your website making it easier for prospects to find you when they search on the service you provide. The more effective your SEO, the greater your ranking and the better your visibility on google. 

Aside from increasing web traffic. It will also make your website trustworthy, of high quality and relevant.

In a nutshell, the ultimate reason SEO is essential is that it can help you achieve many of your business goals. 

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Advertising on the events module of affords registered users the ability to be followed by people who consider their events worthy and can view their event pages. The registered users can also send out newsletters of events such as conferences, trade shows, product launches, workshops, Gala Nights, Re-Unions, exhibitions, crusades etc., whenever something new is in the offing. Beyond registering your event on, there is also a choice to boost your event outside your local community to a well-defined location such as state, National or global region. 


Its user-friendly nature with three steps, gets one registered in less than five minutes. You can also knock yourself out on the images of events that you want publicized today or in the future. The good thing is, it has an auto delete mechanism that deletes your event when it’s done. gives a robust exposure to any registered user; The reason being that it covers two other modules apart from events namely, Services and 4Sale. These three modules attract a variant of registered users who are confident their businesses will yield results that will provoke a wider reach, mass appeal and a propensity to produce frequent income. 



Everyone generally wants to feel safe in any environment they find themselves. Does your website uses a SSL certificate to ensure security of users? Watch out for SQL injection. SQL injection attacks are when an attacker uses a web form field or URL parameter to get into your website and manipulate your database. Remember, most users would prefer to make payment for a ticket via their credit card. 

So, for your website to attract more traffic it must be reliable. you can adopt the following.

  • Keep software up to date. 
  • Watch out for SQL injection. 
  • Protect against XSS attacks
  • Beware of error messages and use HTTPS security protocol over the Internet.

It is vital to ensure that security is added to protect the information of users and authenticate communications between the server and the website. This singular act can help your event appear higher on google and other search engines ranking. 


How mobile user friendly is your website or App? How fast does it load both on mobile and non-mobile? Does your website block images from appearing? How good is the content on your website? These are a few of the things you should consider about your website, look at 

According to research, many online searches are done via mobile devices so it is imperative that your website is mobile user friendly otherwise, it will be ranked low on search engine. 


Leveraging on social media can enhance your ticket sales. You can design personalized event images of either the guest speakers or guest celebrity or even a side attraction which can be used on various social media pages like Instagram, Facebook, Twitter, and LinkedIn (depending on the genre of the event). Remember, to capture the heart of social media, you will need to understand how these above-mentioned media works. For instance, Instagram, repost from other handles have ways of making the event more credible. 

Using Social PPC (Pay Per Click) will not be a bad idea either. PPC is paid digital advertising use on social media to target group of users based on their interest in topic or demographics. It is also cost effective. 


Running an event contest / challenge on social media is another way to promote your event and get people to buy tickets. Event contest will create awareness among social media users. You can also invite media influencers of the same event industry with a strong followership base to help participate in the challenge thereby strategically promoting the event. Have you thought about your immediate social media followers? You can also encourage them by offering certain discount for liking, commenting, sharing, and referring people to buy tickets. Though the success of this will be determined by the kind of social media followership base you have. 


One of the ways you can increase ticket sales is by sharing testimonials of attendees from the last events. Event testimonials are spoken or written statements in honour of an event attended. It can also be in the form of audio and videos.

When event testimonials are added to an event Ads, it gives previous attendees the opportunity to share with prospective attendees the positive impact of the last event in their lives.  These testimonials in return give your event credibility and influence purchase decisions.

Though, video testimonial has proven to be more effective because it appeals to the eyes. People do not just want to listen but also want to watch who is sharing the testimonials. Now that you have these tips, hope you will put them to good use as you prepare for your next event.

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